If you run an e-commerce store, you already know the pain. Product descriptions.

Every single SKU needs one. And not just any throwaway text — you need descriptions that sell, that rank, that sound like your brand. Now multiply that by every language your customers speak.

We built XC Scribe because we watched e-commerce teams spend weeks doing this by hand. Copying product specs into ChatGPT. Pasting results into spreadsheets. Translating with Google Translate. Uploading one by one to Shopify. It works, barely, but it doesn’t scale.

The Problem Nobody Talks About

The e-commerce content bottleneck is real. Most store owners will tell you they have products sitting without descriptions for weeks — sometimes months. New inventory arrives faster than anyone can write about it. International expansion stalls because nobody on the team writes fluent German or Japanese.

And the existing tools? Either they’re too generic (just another wrapper around ChatGPT) or too expensive (enterprise-only platforms with five-figure contracts). There’s nothing in between for the store owner managing 500 to 50,000 SKUs who just needs it done well, fast, and affordably.

That’s the gap XC Scribe fills.

What XC Scribe Actually Does

At its core, XC Scribe connects to your store, lets you generate AI-powered product content at scale, and syncs it back. Here’s the workflow:

Import — Pull your product catalog directly from Shopify, WooCommerce, or Magento 2. Or upload via CSV or XML if you use something else.

Generate — Pick your AI provider. We support Anthropic Claude, OpenAI GPT, Google Gemini, and DeepSeek. Choose the model that works best for your content, your language, and your budget. Then generate descriptions for your entire catalog — not one product at a time, but in bulk.

Review — Every generated description appears side-by-side with the original. You stay in control. Approve, reject, or regenerate with a click.

Sync — Push approved content back to your store. One click. Done.

And it works in over 30 languages. The same product, the same brand voice, available to your customers in Tokyo, Berlin, São Paulo, and everywhere else.

XC Scribe

AI-powered content automation for teams that ship

Check it out on Product Hunt →

Why Not Just Use ChatGPT?

Fair question. We hear it a lot.

ChatGPT is great for writing one description at a time. But if you have 500 products that need content in 5 languages, you’re looking at 2,500 individual copy-paste sessions. That’s not a workflow — that’s a punishment.

XC Scribe is purpose-built for this. No copying. No pasting. No spreadsheet gymnastics. Your catalog comes in, your content goes out, and everything syncs directly to your store.

Plus, you’re not locked into one AI provider. If Claude writes better fashion copy but GPT handles technical specs well, use both. You choose.

How We Handle Pricing

We didn’t want to charge a monthly subscription that punishes you during slow months. E-commerce content needs are bursty — you might add 500 products in January and 10 in February.

So we went with token-based pricing. You buy XCT credits and spend them when you generate content. No monthly minimum. No per-product fees. You pay for what you use.

Who We Are

We’re THE XTRACODE, a small team based in Belgrade, Serbia. We’ve been building software for years, and XC Scribe is the product we wish existed when we were helping e-commerce clients with their content.

This is our first Product Hunt launch. We’re not a VC-backed startup with a marketing budget. We’re builders who made something useful and want to put it in front of the right people.

What’s Next

We’re just getting started. On the roadmap: more integrations, more AI providers, smarter content templates, SEO optimization tools, and support for even more content types beyond product descriptions.

But right now, we want feedback. Real feedback from real store owners. What works? What’s missing? What would make you switch from your current workflow?

Try It

Visit xcscribe.com to get started. Full documentation is at docs.xcscribe.com.

If you find it useful, we’d appreciate your support on Product Hunt today. And if you have questions, drop them in the comments — we’ll be here all day answering every single one.

Let’s fix e-commerce content together.

— Ivan Stojanovic, THE XTRACODE, Belgrade, Serbia